General Trading

Proudly Serving the
Independent Grocer

About Us

General Trading is a trusted family-owned and operated wholesale food distributor serving independent grocers for over 90 years. Our extensive range of high-quality grocery, dairy, and frozen items, including brand name products and our private Parade, Better Value, Life Goods, and Life Everyday labels, are carefully curated to meet the diverse needs and tastes of your customers. Our goal is to help you stock your shelves with the finest options, ensuring your customers find exactly what they need every time they walk through your doors.

Beyond our exceptional product range, we understand the challenges faced by independent grocers in a competitive market. That’s why we go the extra mile to provide value-added services and tailored solutions to support your business growth. From efficient order management through our app and timely deliveries to strategic merchandising, our dedicated team is here to empower you with the tools and insights you need to succeed. Partner with us for exceptional service, reliability, and personalized support to help your business thrive in a competitive market.

Contact Us

Questions or inquiries? Complete the form below and a member of our team will reach out shortly.